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Yetitoy is an integration of a tricycle with a large-scale doll – it encourages the child to engage in integrative play, riding a bike while conducting free play with the doll’s character.

The toy’s unique design allows us to present a tricycle with no internal frame, but more importantly, the innovative axis design gives the product a complete, seamless appearance.

In creating Yetitoy, we emphasized the guiding principles of proper design – an unmistakably iconic look and meticulous attention for every detail. We were inspired by classic wooden toys, wholesome products that are both refined and of timeless quality.

Our purpose was to present a toy that would offer the child a wide field to employ his imagination, thus developing a personal connection with the character.


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Product Design – Studio Dada